Unlock opportunities as a women MSME to drive success in scaling and entering new markets.  Join us in harnessing the power of the digital economy by learning about digital products, content creation, e-commerce, CRMs and data analytics. Don’t miss this training to gain insights into the tools to run or use digital and online businesses in an environment full of opportunities and challenges for developing economies.

Learning objectives for women MSMEs participating in this training:

1.       Identify the opportunities in the digital economy ecosystem for emerging markets

2.       Use techniques for customer segmentation in the digital ecosystem

3.       Understand the options for digital payment solutions for MSMEs

4.       Assessment of customer data to inform business decisions and product development

5.       Evaluate hardware, software and platforms for digital transformation

The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.