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Launch of Train the Trainer Program for MSME Support Institutions in the Eastern Caribbean: Empowering Women in the Digital Economy

The Executive Secretariat of the Organization of American States (OAS-SEDI) announces the launch of the Train the Trainer Program for Micro, Small, and Medium Enterprise (MSME) support institutions in the Eastern Caribbean. This initiative is a vital component of the OAS Women's Economic Empowerment (WEE) Project, aimed at empowering women entrepreneurs to benefit from opportunities in the digital and virtual economy.

Virtual Launch – Train the Trainer Program

Learn more about the train-the-trainer program designed to enhance local capacity to support women-led MSMEs and entrepreneurs in their effort to digitilize, build their online presence, access financial services, benefit from the digital economy, and access international markets. Tuesday, September 5, 2023 | 9:30 - 9:45 AM | Zoom AGENDA WELCOME - Ms Lizra Fabien - Caribbean Project Manager, OAS WEE Project REMARKS - Ms. Kim Osborne - Executive Secretary, OAS SEDI BRANSON CENTER WELCOME - Ms. Lauri-Ann Ainsworth - CEO, Branson Center for Entrepreneurship TRAINING PROGRAM OVERVIEW - Ms. Clare Bailey - Branson Center for Entrepreneurship CLOSING REMARKS - Ms. Lizra Fabien - Caribbean Project Manager, OAS WEE Project

Advanced Training in Leveraging Meta Tools for Advancing Businesses – SESSION 1

Session 1: Reach your Business Goals with Reels * Platforms to use reels * Creative shop apps * Customer journey * Reels first steps * Create a reel in 6 steps * How reels work * Reels ads * Reels best practices Register   NOTE: Both training sessions will be hands-on, as such it is highly recommended that all participants attend the training from a computer in order to have their mobile phones ready for practical exercises

Digitalization and Digital Transformation for Women MSMEs Module 1 (Antigua & Barbuda- Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Digitalization and Digital Transformation for Women MSMEs Module 1 (Grenada – Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Digitalization and Digital Transformation for Women MSMEs Module 1 (Dominica – Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Digitalization and Digital Transformation for Women MSMEs Module 1 (St. Vincent & the Grenadines – Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Digitalization and Digital Transformation for Women MSMEs Module 1 (Saint Lucia – Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Digitalization and Digital Transformation for Women MSMEs Module 1 (St. Kitts & Nevis – Training of Entrepreneurs)

Let’s discover the popular topic of digitization and digital transformation for MSMEs which include digital transformation, digital technologies, cybersecurity and data protection. Know how to use digital technologies to create value! Learning objectives for women MSMEs participating in this training:       Enhance digital literacy and awareness of digital economy opportunities       Explore skills in outsourcing and leveraging online platforms       Promote and implement cybersecurity best practices The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.

Advanced Training in Leveraging Meta Tools for Advancing Businesses – SESSION 2

Session 2: Content Creation for Facebook and Instagram * Content creation ecosystem * Posts * Stories * Reels * Live broadcast * Events * Create a plan * Execute the digital marketing plan Register   NOTE: Both training sessions will be hands-on, as such it is highly recommended that all participants attend the training from a computer in order to have their mobile phones ready for practical exercises.

OAS/SEDI Women Economic Empowerment (WEE) Project: Online trainings on Leveraging Meta Platforms to Advance Women’s Businesses Completed

The Executive Secretariat for Integral Development of the Organization of American States (OAS-SEDI) announces the completion of a series of live online training on various tools for assisting women in engaging in the digital economy. The training was offered by Meta, within the framework of its Partnership Agreement with OAS/SEDI to support the implementation of the Women’s Economic Empowerment Program in Central America and the Caribbean. Over 950 women benefitted from the training opportunity. Training was offered for the following participating countries: El Salvador, Honduras and Guatemala, in Central America, and Antigua and Barbuda, Dominica, Grenada, St. Kitts and Nevis, Saint Lucia and St. Vincent and the Grenadines, in the Caribbean. In Central America the Program is being implemented in partnership with the Regional Center for the Promotion of MSMEs (CENPROMYPE, for its acronym in Spanish). The women entrepreneurs have indicated  that the content provided has positioned them to advance their businesses. Entrepreneur Naomi Bannis-Sampson, Managing Director of Bannis Farms Products in Dominica, stated that she was determined to understand how to use Meta tools including reels on Instagram and Facebook which are necessary for growing her business and improving her online presence. Programs such as this demonstrate the OAS/SEDI’s continued commitment to building women’s capacity and expanding opportunities for their participation in the socio-economic development of their countries.  The Women’s Economic Empowerment Project is being implemented by the OAS-SEDI in collaboration with CENPROMPYE, local partners, including government agencies, business associations, NGO’s and with funding support from the US Department of State Permanent Mission to the Organization of American States and Meta.

The Digital Economy for Women MSMEs Module 2 (Antigua & Barbuda – Training of Entrepreneurs)

Unlock opportunities as a women MSME to drive success in scaling and entering new markets.  Join us in harnessing the power of the digital economy by learning about digital products, content creation, e-commerce, CRMs and data analytics. Don’t miss this training to gain insights into the tools to run or use digital and online businesses in an environment full of opportunities and challenges for developing economies. Learning objectives for women MSMEs participating in this training:       Identify the opportunities in the digital economy ecosystem for emerging markets       Use techniques for customer segmentation in the digital ecosystem       Understand the options for digital payment solutions for MSMEs       Assessment of customer data to inform business decisions and product development       Evaluate hardware, software and platforms for digital transformation The OAS Women’s Economic Empowerment (WEE) Project is being implemented in 6 Eastern Caribbean Countries (Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines). It seeks to empower women to actively participate in and benefit from the digital economy and build sustainable livelihoods.